The Most Popular Ways to Get the Latest on Entertainment, Sports and Leisure Activities
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In the first half of 2018, the number of U.S. households with leisure activity experiences increased by 17% to an estimated 1.2 billion households.
For the first time in history, the percentage of households with entertainment, sports and leisure activities experiences grew by 6.5% in the first quarter of 2019 to a total of 1.4 billion households, according to a new report from research firm Euromonitor International.
That’s an increase of more than 4% from the previous quarter.
The report notes that the leisure industry is growing fast as consumers increasingly want to get out and enjoy leisure activities such as tennis, snowboarding, hiking, bicycling, picnics, hiking in the woods, swimming, sailing, fishing and more.
The number of leisure activities is projected to grow by 6% to 2.4 million by 2020.
“The consumer is now more inclined to engage in leisure activities as part of a broader lifestyle choice,” said Marc Loeffler, senior vice president and chief research officer at Euromonitors International.
“It’s not just about the recreational or recreational-type activity itself.
They want to have leisure experiences with family and friends and other social and family members, so they’re increasingly seeking out leisure activities.”
This is a trend that was also reflected in the entertainment category, which is forecast to grow 12% to 3.4 percent in the year ahead.
Entertainment, sports, leisure and health services and healthcare are among the top five leisure categories, followed by leisure and recreation, according the report.
“Overall, leisure is expected to grow to $3.5 trillion by 2020, representing almost half of all leisure spending in the U.K., with total leisure spending exceeding $6.4 trillion,” the report said.
“This growth will continue over the coming years and will be driven by new consumer spending trends driven by a wide variety of consumer behaviors, including leisure, social and recreational, including fitness, fitness and health, travel, shopping and leisure.”
Among the key factors behind the growth in leisure spending is the increased accessibility of leisure and entertainment services, which are now available on mobile devices and have been increasing in popularity.
The average person spends about 10 minutes in leisure each day and in 2020, this is projected as spending an average of $10.25 per minute, according Euromoncer.
The top five destinations for leisure activities are Los Angeles, Orlando, San Francisco, New York City, and Seattle.
The study also found that the overall average annual income of a leisure activity experience consumer is up 9.5%, from $41,600 in the previous year to $43,200 in 2019.
The leisure activities category is projected in 2020 to be the fastest-growing leisure sector, with $14.7 trillion of total leisure spend.
The most popular leisure activities in the country are tennis, skiing, snowboard, hiking and boating.
The latest figures show that the number one leisure activity category is surfing, which grew by 3.5%.
In the third quarter of 2018 alone, the recreational recreational category grew by 7.5 percent.
The recreation category includes leisure sports such as sailing, water sports, kayaking, skiing and more, as well as recreational-related activities such like camping, swimming and horseback riding.
“Routes for recreation are booming, particularly in states like New York, New Jersey, California, Nevada and Hawaii,” Loefler said.
“[People] are using their leisure time for activities they would otherwise have been doing in the morning, and they are now more likely to do them at home.”
The report also points out that the average age of an American household is still in the early 30s, which makes it easier for consumers to plan leisure activities around family and children.
The U.s. has the highest proportion of households over 65 in the world, with a total population of 5.9 billion people.
“We are seeing an increasingly diverse population of older adults, who are more likely than younger adults to be in leisure,” Loxfler added.
“There are still some families that are working part-time or are just not having a regular income, but the vast majority of households are working, with their kids at home, and their leisure activities will continue to grow.”
In the first half of 2018, the number of U.S. households with leisure activity experiences increased by 17% to an…
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