Men’s loungewear brands are getting more ‘fun’
- by admin
Lifestyle brand Men’s Lifestyle Wear announced on Tuesday that it is launching an online store that will include a men’s loueys section with merchandise from the likes of Levi Strauss and Adidas.
The site will feature items such as T-shirts, hoodies and jackets, and will feature an exclusive range of premium goods for men and women, including men’s swimwear, sportswear and shoes.
The launch is part of the company’s strategy to make the Men’s brand more accessible to more people, and comes just weeks after the retailer announced plans to create an app to allow men and boys to get a daily dose of fitness information, along with a range of accessories and a range more casual.
“It’s been quite a year for us,” Men’s founder and chief executive officer Michael Johnson said in a statement.
“We’re proud to be part of this exciting new chapter in our history, which will be a positive for both our brand and our customers.”
The site has already attracted more than 7,000 customers in just four days, and Johnson hopes the online presence will attract more shoppers.
“As our brand continues to grow, we need to deliver an even better experience for our customers.
Our men’s lounge will help us do just that.”
Lifestyle brand Men’s Lifestyle Wear announced on Tuesday that it is launching an online store that will include a men’s…